Wednesday, September 21, 2005

ACROSS MY DESK: Dynamic Redesign Invigorates Ancestry.com

Leading Family History Web Site Enhances Organization and Community Connections


PROVO, Utah, Sept. 7 /PRNewswire/ -- Family history enthusiasts will soon experience the many enhancements MyFamily.com, Inc. has made to its leading family history web site, Ancestry.com. Ancestry members who subscribe to the world's largest collection of historical records -- more than three billion names and thousands of searchable databases -- can anticipate that they will find it easier to keep track of recent research activities, get helpful tips and instruction, organize discoveries in OneWorldTree(SM), and connect to an expanded worldwide community of people researching their family history.

"Ancestry's product development and marketing teams spent more than 18 months personally visiting with and surveying Ancestry members to identify their family history research priorities," said David Moon, chairman and CEO of MyFamily.com, Inc. "Following on those visits, we created innovative new and enhanced web site features to address members' priorities and make their research more effective and efficient."

Some of the enhancements and new features will include:

* A Recent Activity section on the Ancestry home page will allow members
to easily pick up where they last left off their research.
* Enhanced integration between searching records and saving results will
allow faster documentation and organization of discoveries.
* Improved contextual search tips will make it easier to track down
hard-to-find ancestors.
* New tutorials will help guide members and help them make the most of
Ancestry.
* Connecting with other people researching their family stories in
Ancestry's new Community section will be more straightforward.
Members will be able to share information and ask questions by using a
variety of community tools, message boards and a member directory.
* A new worldwide Ancestry connection service, together with member
profiles, means it will be easier and faster to connect with people
who have similar research interests.

"The site definitely has a new look and feel, but the ability to connect more easily with those wanting to research the same family lines offers a tremendous benefit to users," said Suzanne Russo Adams, manager of MyFamily.com, Inc.'s Professional Services Desk. "Another notable new feature is the 'shoebox', which allows you to save images and records and come back to them later for review."

Look for Ancestry's new features, which are expected to be launched fall of 2005, at
http://www.ancestry.com/

About MyFamily.com, Inc.
MyFamily.com, Inc. is the leading online network connecting families, present and past. MyFamily's tools, content and community empower individuals to find the people most important to them -- and discover and share their unique family stories. The MyFamily network includes MyFamily.com, Ancestry.com, Genealogy.com and RootsWeb.com. MyFamily also publishes Family Tree Maker®, the #1 selling family tree software, Ancestry Magazine, Genealogical Computing Magazine, over 50 book titles and numerous databases on CD-ROM. For more information on MyFamily.com, Inc., visit
http://www.myfamilyinc.com/ .

SOURCE: MyFamily.com, Inc.
Web site:
http://www.ancestry.com/
Web site:
http://www.myfamilyinc.com/

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