Thursday, August 02, 2007

Epson's Free OnlineCourses: Preserve and Share Family Memories


Epson Introduces Free Online Courses to Help Consumers Use Technology to Preserve and Share Family Memories

New Creative LearningZone Provides Practical Tips and Advice on Digital Scrapbooking, Digital Photography and Genealogy


AUSTIN, Texas--(BUSINESS WIRE)--August 01, 2007 06:02 AM Pacific Daylight Time
Powered Inc., the leading provider of online consumer education programs for the world’s leading brands, today announced that Epson, a global leader in imaging products, is launching the Epson Creative LearningZonesm at www.creativelearningzone.com. The virtual classroom features a range of courses designed to help participants make the best use of home technology that enhances their lifestyles, as well as preserve and share family memories. The first month’s courses celebrate family life and creative projects with a “do-it-yourself” approach to at-home publishing, digital scrapbooking, digital photography, and genealogy – all under the tutelage of expert instructors.

“Epson is dedicated to serving the Chief Memory Officer®, or ‘CMO,’ with a full range of tools to make the job as easy and fulfilling as possible,” said Epson senior marketing manager, Barbara Kotsos. “Our new Creative LearningZone is a great ‘do-it-yourself’ resource for busy moms, parents, grandparents, students, and amateur photographers who would like to learn how to get the best results from the technology they already own. We’re very excited to offer our customers these free educational courses.”

Four initial courses will be available at the Epson Creative LearningZone beginning August 3, and new courses will be added to the site on a monthly basis. Pre-registration for the following courses is available now at www.creativelearningzone.com:
  • Digital Photography Made Simple
  • Getting Started With Digital Scrapbooking
  • Genealogy In a Wired World
  • Set up a Home Print Shop for Flyers, Newsletters and More

Each of the complimentary, instructor-led courses will be available 24/7 to accommodate all schedules. Once they have completed a course, students can print and proudly display a certificate of completion for each course they have taken. Powered will help develop and host the course in partnership with Epson.

“As more and more people go online to find information, they are increasingly looking for authentic educational opportunities where they can gain in-depth information about the topics that interest them most,” said Dave Ellett, CEO of Powered. “We’re thrilled that a leading brand like Epson has partnered with Powered to help consumers preserve and share their family’s memories, and also to master the technology tools that are common in most households today - from digital cameras to music-downloading devices to home theater systems.”

Research shows that consumers are eager to participate in online courses, while a recent report from Next Century Media shows that online consumer education like the Epson Creative LearningZone is a highly preferable vehicle for reaching consumers over more traditional marketing tools. The study showed that 94% of consumers taking online education courses had a favorable impression of the company’s brand, and 93% are likely to recommend the product to a friend.

About Epson America Inc.
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif.

About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in online consumer education. Powered provides a proven way for the world's largest brands to use online education to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, AT&T, BusinessWeek, Circuit City, HP, iVillage, Motorola, Radio Shack and Sony, among others. For more information, visit www.powered.com.

Epson is a registered trademark of Seiko Epson Corporation. Creative LearningZone is a service mark and Chief Memory Officer is a registered trademark of Epson America Inc.

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