The 2009 Professional Management Conference presented by the APG Association of Professional Genealogists offered tracks for aspiring as well as experienced professionals. From my notes:
Writing Professionally (20 Principles)
Presented by Thomas W. Jones, Ph. D., CG, CFL, FASG, FUGA, FNGS
- Technical writing is not creative writing.
- If the subject is dead, then use past tense. If the record still exists, then use present tense. (John Smith died in 1826, but his surviving diary in my possession says...)
- Avoid use of self (that must make Ol' Myrt's writing creative rather than technical?)
- "For a polished professional appearance consider using a dedicated typesetting and layout program such as Adobe InDesign rather than a word-processing program (like Microsoft Word)."
Presented by Heather Henderson
A good rule of thumb for handouts, brochures and pass along cards:
- 1/3 graphics
- 1/3 text
- 1/3 white space
Happy family tree climbing!
Your friend in genealogy.