Wednesday, September 02, 2009

Little Rock: APG Notes

DearREADERS,
The 2009 Professional Management Conference presented by the APG Association of Professional Genealogists offered tracks for aspiring as well as experienced professionals. From my notes:

Writing Professionally (20 Principles)
Presented by Thomas W. Jones, Ph. D., CG, CFL, FASG, FUGA, FNGS
  • Technical writing is not creative writing.
  • If the subject is dead, then use past tense. If the record still exists, then use present tense. (John Smith died in 1826, but his surviving diary in my possession says...)
  • Avoid use of self (that must make Ol' Myrt's writing creative rather than technical?)
  • "For a polished professional appearance consider using a dedicated typesetting and layout program such as Adobe InDesign rather than a word-processing program (like Microsoft Word)."
Bull's-eye! Planning and Delivering a Winning Marketing Campaign
Presented by Heather Henderson

A good rule of thumb for handouts, brochures and pass along cards:
  • 1/3 graphics
  • 1/3 text
  • 1/3 white space
These ideas would translate well for society newsletters and advertisements for annual seminars and monthly workshops.

Happy family tree climbing!
Myrt :)
DearMYRTLE,
Your friend in genealogy.
Myrt@DearMYRTLE.com

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