Wednesday, November 17, 2010

Should Google be interested in Ancestry.com?

DearREADERS,
CNN Money pointed me to a blog posting by wall street analyst, Jake Lynch titled Ancestry.com's Growth May Attract a Suitor, published 11/17/2010 at 6:30am. Citing 43% growth, "average revenue per subscriber expanded 7.7% to $17.75" and the doubling of quarterly free cash flow year-over-year to $20 million, Jake suggests "Although Ancestry is an outstanding stand-alone company, it would be an ideal target for a certain technology company with oodles of cash and a similar penchant for collecting information -- yes, Google." (GOOG)

As end-users of Ancestry.com, we turn to them for scanned images of historical documents and online family trees that facilitate collaboration among researchers. Would a move to Google ownership be good for Ancestry.com subscribers? I think it is hard to ignore Google's free apps for email, photo storage, calendars, and shared workspace, to name a few. Would this mean lower costs for viewing Ancestry.com record collections and indices? Would this mean additional resources to improve Ancestry.com search engine functionality?

What do my DearREADERS think about Google owning Ancestry.com(ACOM)?

Happy family tree climbing!
Myrt     :)
DearMYRTLE,
Your friend in genealogy.