Tuesday, January 25, 2011

Ancestry.com: Going fishing in a bigger pond

DearREADERS,
Genealogy's Star blogger James Tanner responded to my article Where in the world is... Ancestry.com? with his posting Genealogy as a Business... Are we in a Recession? My comment to his post included the thought that Ancestry may well have chosen to spend the $10,000 it probably costs to move it's booth and personnel to Mesa, on advertising during the upcoming second season of NBC's Who Do You Think You Are? The TV show has a larger audience than a regional conference, and includes potential new Ancestry.com subscribers. Those who attend genealogy conferences already know about Ancestry.

This is a smart thing -- the concept of spending advertising dollars where they will do the most good.

Wise spending may just keep the cost of Ancestry.com down for us regulars.

And given the choice of seeing Ancestry.com at regional genealogy conferences OR having the Ancestry Library Edition once again available for free at your local Family History Center -- which would you pick? Certainly the latter would be more valuable to us researchers.

And those "potential" Ancestry.com members may get wind of the Family History Center access, bump into local genealogy society members and REALLY benefit from more than a "quick-click" genealogy fix.

Certainly something to think about.

Happy family tree climbing!
Myrt     :)
DearMYRTLE,
Your friend in genealogy.

2 comments:

  1. They have been in Mesa for the past two years. In 2010 I availed myself of their free scanning service. It doesn't matter if people know about them. They should still be attending these type of events and offering specials. I'll bet they are at the NGS conference and it only draws twice as many people (all of whom know genealogy) as Mesa. Ancestry is just getting too big for its britches.

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  2. Well put and certainly something to think about!

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