There has been a buzz lately about genealogy for profit, specifically pointing fingers at genealogy bloggers. Let's distinguish genealogy bloggers with affiliate links, advertising and disclosure statements from those awful sploggers who create a "blog" of sorts, surround it with tons of advertising, and actually pull headlines and first sentences from unsuspecting, hard-working genealogy writers.
Read up on some great critical analysis by our friend Thomas MacEntee in his Us vs. Them blog post, and his follow-ups Genealogy Blogging For Fun & Profit and Careers in Genealogy – “Off the Chart” Thinking.
Thanks, Thomas, for a well-composed, realistic look at how genealogists "do business." Genealogy speakers, bloggers and for-hire researchers should be able to make a living on their work.
A few weeks ago, I had dinner with some nationally-ranked genealogy speakers who explained they actually lose money when speaking at national conferences. This got me to thinking...
- Why is it that we must charge so little for genealogy conferences, seminars and institutes?
- Is it because the genealogy public tends to think our conferences are too expensive and won't attend?
- Is it that most in our genealogy community are retired?
- Is the majority in our community on fixed incomes?
- When you compare the expert genealogy training provided at annual genealogy conferences to similar 3-5 day seminars in other genres, genealogy conferences are very inexpensive.
- Historically (say circa 1890s) only wealthy people could afford to do research and publish a family history book.
- With the proliferation of genealogy websites providing scanned images at little or no cost, the expense of research has declined in the last 120 years.
- With the Internet and print-on-demand resources, the cost of information distribution has also declined significantly.
So why do we begrudge genealogy bloggers, speakers and for-hire researchers a fair income?
Perhaps until Thomas published his posts, people quite simply had no concept how much it costs to produce blogs, webinars, archives of webinars, etc. Similar stats could be compiled about genealogy speaking and researching for hire. (For instance, do my DearREADERs know how long it takes to compile a PowerPoint presentation or a coherent research report?)
IS VOLUNTEERISM SPOILING US?
I think not. There are folks who contribute freely by volunteering at local, regional or national society levels. Remember those helpful workers at your local Family History Center, or "genie" volunteers at your local public libraries. Every time our friend Thomas travels to Springfield for his volunteer work with the Illinois State Society, you can bet he is doing so at his own expense. Think about it. Does your local genealogy society pay it's board members? There are only a few top-drawer societies that can afford paid staff.
WHY GENEALOGY BLOGGERS BLOG
At our regular Sunday evening genealogy chat in Second Life this past week, we discussed LineageKeeper's The Value of Personal Online Genealogy Sites blog post. Many in the group choose blogs as a method for:
- sharing ancestor stories with family members
- connecting with other researchers
- honoring an ancestor
- describing a research process
- comparing and contrasting genealogy software
- placing fun things in a place more appropriate than at an existing genealogy website
During two of my RootsTech 2011 presentations, Ol' Myrt here suggested blogging as the most cost-effective method for publishing a society newsletter. No more headaches over mailing labels and high printing costs. No worries about correcting changed email addresses for distributing .PDF versions. More importantly, public blogs are spidered by search engines like Google. This means a newsletter blog shares worthwhile content beyond the limits of your genealogy society members. Those articles are timeless -- the content is readily accessible for months and years to come. It's a lot easier to find something about an ancestor and his hometown on the internet than by pulling old limited-edition newsletter issues off the shelf at a library.
Ol' Myrt here has lately been getting weird emails from people literally demanding I publish the archived versions of my workshop webinars. I let such demands slide off my back, and chalk it up to those individuals not yet understanding the cost of producing a webinar. My DearREADERS and webinar attendees are very supportive. These folks probably have no idea Ol' Myrt here pays $100 a month for my GoToWebinar account. I am not a non-profit organization, nor do I have a wealthy corporate sponsor. Ol' Myrt here is simply not prepared to pay for storage of each 80-100MB webinar session plus bandwidth for everyone to view archived version of my webinars. Should I then offer the CD version of the webinars? (Lulu.com's cost to me would be $5+ per DVD). Until technology catches up with this new webinar information stream, DearMYRTLE workshop webinars will be one-shot deals.
MAYBE THAT'S IT - TECHNOLOGY
Yes, technology changes so fast, we hardly know what to do with it. Remember when we paid $200 for a 10MB (megabyte!!) hard drive and thought we'd never fill it up? Maybe adaptability should be the name of our game. Hang in there folks -- there are people in the genealogy community who thrive on figuring out how to use technology to advance our purposes. Remember, we're on the same side. Let's work together and have fun learning how to do this thing called genealogy research.
My dear Sir Thomas -- I appreciate who you are as a leader in our community, and who you are as a person. We're mighty lucky to have you. ((((hugs))))
Happy family tree climbing!
Your friend in genealogy.