Wednesday, April 25, 2012 to acquire

NOTE from DearMYRTLE: The following was just received from our friends at Please address all inquiries to

“Simple and Affordable” Fast-growing Start-up Adds Complementary Offering to–

PROVO, Utah, April 25, 2012 – Inc. (Nasdaq: ACOM) announced today it has entered into a definitive agreement to acquire, a family history website, for approximately $100 million in cash and assumed liabilities. 

This transaction will enable to add a differentiated service targeted to a complementary segment of the growing family history category. In addition, will welcome a team of talented engineers, digital marketers, and family history innovators into the fold and also gain access to a proprietary technology platform that has supported’s rapid growth. is owned and operated by Inflection LLC, a Silicon Valley-based technology company.  Since’s launch in January 2010, the site has rapidly grown to more than 380,000 paying subscribers who pay approximately $39.95 a year. offers access to over 2.1 billion historical records, including birth records, obituaries, immigration and passenger lists, historical newspapers, and U.S. and U.K. Censuses. 

“ has built a fantastic and fast-growing business that we think is highly complementary to’s online family history offering,” said Tim Sullivan, President and Chief Executive Officer of “We love their focus on making family history simple and affordable, and we are excited to help the talented team continue to grow alongside,, and Family Tree Maker.”

“Family history remains a dynamic and growing online category,” added Sullivan. “’s focus is consistent with our mission to help everyone discover, preserve and share their family history, which will help continue our efforts in delivering amazing discoveries to an even broader audience.”

Over the past two years, has partnered with multiple well-known family history organizations that have helped build out robust collection of family history records. Most recently, partnered with the U.S. National Archives to provide free digital access to the recently released 1940 U.S. Federal Census.

“We are proud of the experience we’ve built with and believe strongly in its future potential,” said Matthew Monahan, CEO and Co-Founder of Inflection.  “Combining with positions to best capitalize on that potential, pairing complementary visions of the marketplace and the opportunity.  We’ve long admired’s content and technology and the innovations that the team continues to bring to market.  We’re excited to see how this transaction expands the reach of family history to an even larger audience.”

Upon completion of the transaction, which is subject to customary closing conditions, including expiration of the HSR waiting period, will continue to operate separately retaining its brand and website.  Multiple Inflection employees, including key product and engineering executives are expected to join the team.

About Inc. (Nasdaq: ACOM) is the world's largest online family history resource, with more than 1.8 million paying subscribers. More than 9 billion records have been added to the site in the past 15 years. Ancestry users have created more than 34 million family trees containing approximately 4 billion profiles. In addition to its flagship site, offers several localized Web sites designed to empower people to discover, preserve and share their family history.

About is a leading family history website that makes discovering family history simple and affordable. The company has assembled more than 2.1 billion historical records all in a single location. Archives also partners with other leading family history websites to provide a comprehensive resource for researching your family history. is free to try for seven days, allowing anyone to explore the benefits of membership without risk or obligation. For more information and to start discovering your family history, please visit

About Inflection
Inflection is a Big Data and e-commerce startup headquartered in the heart of Silicon Valley. Leveraging its proprietary technology platform, the company has built innovative data services like,, and Inflection was founded in 2006 and is backed by tier-one venture capitalists Matrix Partners and Sutter Hill Ventures.