Wednesday, January 14, 2015

Man cannot live by Facebook alone

DearREADERS,
Genealogy societies must take a multifaceted approach to spreading the word about upcoming events. When it comes to Internet marketing you simply cannot afford to put all your eggs in one basket.

IMAGE:
Eggs in one basket...by mcaldero ©2007-2015 Used with permission.

CASE IN POINT
Yesterday and today, Ol' Myrt created "event" notices on Facebook  providing the date, time and location of two upcoming study group sessions. Yup! With literally a billion people on Facebook, it seemed like a good idea. Wrong!

ITEM: Both events were created and posted in my DearMYRTLE Group on Facebook.  As this first image (below) shows, we are approaching 2,677* members, so theoretically a post in this group should "invite" all members. Wrong again!




IMAGE: Note the event screen shot (below) indicates only 611 were actually invited. No amount of additional comments to the event post, refreshing the page, clicking to view, etc. appear to increase that number. That trick went out the window sometime since last fall. That's TERRIBLE if only 611 of 2,677 members get the message. The only solution is to "promote" my event post by paying a fee to Facebook. Not going to do that! 




SO FACEBOOK GIVETH AND FACEBOOK TAKETH AWAY?
*Please note that this morning, Susan Peterson wrote "It looks like Facebook is sticking by its plan to remove personal profiles that don't bear a person's real name. In looking at my "lost friends" list in an IOS app, I see that everyone who had the word "Genealogy" in their profile name was removed as a friend. I spot checked a few and found the profiles were gone completely." Source:  https://www.facebook.com/groups/socialmediagen/permalink/712554702192754/ 

Ol' Myrt here didn't see Susan's post, though I follow her closely and had been working Facebook for over an hour when fortunately  +Cousin Russ spotted this and gave me the link. (sigh)

AND THE ANSWER IS... 
  • Quit putting all your eggs in one basket.
  • Add multiple social media outlets to your Internet marketing mix.
There's evidently truth to the rumor that Facebook quashes the majority of what is posted in hopes of gaining revenue from members willing to "boost" a post for a fee.

Social media outlets have the potential to reach a broad audience, though we must be wary of putting all efforts into just the one Facebook basket.

Ol' Myrt here concentrates on:
  • Facebook
  • Google+
  • Twitter
  • YouTube
Some folks also like:
  • Instagram
  • Pinterest
  • Flipboard
Happy family tree climbing!
Myrt :)
DearMYRTLE,
Your friend in genealogy.

Blog: http://blog.DearMYRTLE.com
Facebook: http://www.facebook.com/DearMYRTLE
G+ DearMYRTLE Community
Twitter: @DearMYRTLE
Second Life: Clarise Beaumont
http://www.youtube.com/user/DearMYRTLE

www.RootsTech.org




5 comments:

  1. Most of my daughters' posts don't show up in my FB stream. I have to do searches for them to see what's doing. Crazy

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  2. I know what you mean Jill. You think they could create an algorithm that includes sending 100% of the posts from folks that we've stated are family members.

    Oh, but then we'd maybe have to have a category for "outlaws."

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  3. Like many people, I've given up trying to work out how to manage Contacts in Facebook, and as a result I have a very odd mix of family, friends, work, and genealogy -- all of which probably see my posts (I can't be certain any more).

    I sympathise with the folk who created multiple FB identities in order to overcome this, e.g. by putting a "Genealogy" suffix on one. Google+ isn't perfect, but it is better in this respect.

    P.S. I did receive your invite but it would have been in the early hours of the morning. Even though I usually need a bang on the head to sleep, I was asleep on this occasion ;-)

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  4. Why can't FB leave well enough alone. Make a great system and then break it ..

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  5. I recently just took in the position of secretary for the New England NEAPG. Part of my job will be social media. I haven't fully embraced Google+, but do you think I should concentrate in that venue? Our goal is getting more people involved. Thank you for this informative post!

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