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Thursday, June 26, 2008

FamilyLink Acquires MyFamily Ap on Facebook

NOTE from DearMYRTLE: In another email from World Vital Records/Family Link, we learn:

Extends lead as top publisher of social networking applications for families

PROVO, UT, June 26, 2008 —, Inc., the company behind We’re Related, the No.1 family application on Facebook, has acquired the popular My Family application, which has more than 1.5 million users across five social networks, including Facebook and MySpace.The My Family app lets social networking users creatively represent their family members and pets on their web pages with cute stick figure icons. More than 8,000 new users per day add the applications. My Family is currently the 26th most popular application on MySpace and it has nearly 8,000 fans on Facebook.

“We believe in social networking as a way to reach families,” said Jason McGowan, director of social networking at “The My Family applications appeal to younger family members, and help us reach a new audience. Acquiring My Family gives us a significant presence on other social networks, such as bebo,, hi5, and Friendster and extends our leadership position in family social networking.”

We’re Related allows people to create and share their family tree, connect with members of their living families, and find relatives who are using Facebook. Combined, We’re Related and My Family have more than 5.7 million users and nearly 120,000 daily active users on Facebook. Both applications are especially popular in the United States, Canada, and the UK.

Comments from My Family users show how much they have embraced this application.

My Family application is one of the greatest applications on Facebook,” said Verda Eyl├╝l Varan, My Family user on Facebook from Turkey.

“I really like the My Family app. Keep up the good work! I look forward to seeing new ‘people’ on the app,” said Brooke Beaudoin-Boger, My Family user on Facebook from Sault Ste. Marie, MI.

“I REALLY like this application. It can also grow with you as you families grow,” said Andree Rossignol, My Family user on Facebook from Saint John, New Brunswick.

The acquisition of My Family will boost, Inc’s potential for increased ad revenue. For more information about advertising or to learn more about the positive impact of this acquisition for, Inc., send an email to

Media Contact
Whitney Ransom
Corporate Communications Director, Inc.

About, Inc., Inc. is a family of services that includes,, and the We’re Related application on Facebook. The focus of the company is to provide innovative tools to connect families., Inc. has more than 1.9 million unique global visitors each month and 17.5 million impressions per month. Founded in 2006 by Paul Allen and several key members of the original team, provides affordable access to genealogy databases and family history tools. More than 30,000 individuals have subscribed to With more than a billion records and thousands of databases - including birth, death, military, census, and parish records - makes it easy to fill in missing information in your family tree. Some of its partners include Everton Publishers, Quintin Publications, Archive CD Books Australia, Gould Genealogy, Immigrant Ships Transcribers Guild, Archive CD Books Canada, The Statue of Liberty-Ellis Island Foundation, Inc., SmallTownPapers®, Accessible Archives, Genealogical Publishing Company, Find My Past, Godfrey Memorial Library, Find A Grave, and FamilySearch. Investors include vSpring Capital and several angel investors.

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