Tuesday, September 22, 2009

ProGenealogists Hires Pro Branding Whiz Detjen

NOTE from DearMYRTLE: I'll be playing catch-up for a little bit, after being away from home for a month of conferencing, research and honeymooning. This press release indicates that ProGenealogists is interested in becoming an even higher profile research service than at present. From the staff members I know and run into routinely at teh Famiyl History Library, Ol' Myrt here can heartily recommend them for reliable, thoughtful and timely work. Please direct all inquiries to: media@progenealogists.com.


ProGenealogists Hires Pro Branding Whiz Detjen

SALT LAKE CITY, Utah—September 16, 2009—ProGenealogists® , the world’s leading genealogical research firm, announced today that nationally renowned branding and marketing expert Jim Detjen has joined the company as Vice President of Marketing. Detjen, who will report directly to founder and CEO Natalie Cottrill, will lead the firm’s strategic brand design and management, as well as its global advertising and marketing communications. In addition, he will be responsible for creating and expanding key corporate-level alliances, which include industry leaders Ancestry.com, BBC, Discovery Channel, FamilyLink.com, National Geographic, PBS, Showtime Networks, and World Vital Records.

Said Cottrill of Detjen’s addition to the growing firm, “Jim has a proven track record of marketing the talents of skilled professionals to the people and firms who need and value them. His integrity, along with his attention to detail, are structural building blocks of ProGenealogists and our team members. He will be an excellent fit. We’re excited to have him on board so that our genealogists can continue to focus full-time on our valued clients.”

In 2001, Detjen, a Seattle native, became President and Chief Creative Officer of global strategic design firm Katapult Design. Under his leadership, Katapult achieved worldwide recognition for uniquely sophisticated graphic and brand solutions. Detjen collaborated on highly-recognized brands such as Apple, Coca Cola, Fa├žonnable, Guinness & Co., Mercedes-Benz, and Victoria’s Secret.

A decorated US Army veteran, Detjen graduated magna cum laude from the University of Utah and is one of Utah Business Magazine’s “Best and Brightest Leaders Under the Age of 40.” Detjen is also the founder of ONE.SIX.ORG, a political news gathering and opinion website with a national readership. In addition to his new responsibilities at ProGenealogists, he serves on a number of distinguished corporate, editorial, and community boards.

Yvette Arts, Director of Partner Relations for FamilyLink.com said, “Interest in family history continues to grow and there is a great need arising for collaboration between companies to manage the vast amounts of data being discovered and digitized. Jim is a leader in this arena, and ProGenealogists is a standard-bearer among research professionals. His contributions will have an important impact on the global genealogy community.”

About ProGenealogists

Founded in 1998, ProGenealogists® is the world's leading scholarly research firm for genealogical and historical research. The distinguished staff includes published authors, educators, heir and estate researchers, translators, military researchers, and lineage specialists. The organization is dedicated to creating, preserving and marketing the highest quality, most detailed and scholarly research services and tools, while maintaining a constant commitment to client care and service.


No comments:

Post a Comment