Wednesday, October 21, 2009

FamilyLink reaches 55 million users

NOTE from DearMYRTLE: The following was just received from our friends at Please address all inquiries to

FamilyLink Turns Profitable; Grows Monthly Active Users 400% in 2009

PROVO, UTAH (October 20, 2009)—FamilyLink, a top provider of the family social experience with more than 55 million users, has built the leading way for families to connect. Families have declared FamilyLink as the preferred service to find relatives, communicate with family members and build Social Trees™ with both ancestors and living relatives. As part of its continuous process to excel at innovation and drive adoption, FamilyLink announced that Cydni Tetro has joined as Chief Marketing Officer. As CMO she directs the sales and marketing efforts.

“We know that families want to find their relatives and get connected with them. Our company shows that this is an important market to address,” said Paul Allen, CEO of “All of the services we have developed in the last three years have centered on connecting families in one way or another. With Tetro on our team, we plan to integrate our brands to create an even better user experience for families.”

FamilyLink has grown 400% over the last 12 months and now reaches more than 55 million users. FamilyLink has the fourth most popular Facebook application, We’re Related, with 20 million monthly active users. FamilyLink has also been profitable this year.

“We will continue to build a great user experience for families on Facebook," said Jason McGowan, Chief Social Officer. "More than a million new users join our Facebook application each week. Because FamilyLink is built on Facebook Connect, our FamilyLink users will be able to interact with their relatives on and on our upcoming mobile apps."

Tetro joins FamilyLink from NextPage, where she helped successfully sell a search product to FAST, now Microsoft, and build a leading information risk management company. She also founded a podcast distribution company, Rocky Mountain Voices. Tetro is the Executive Director of the Women Tech Council that she co-founded in 2007. For the last six years she has been recognized by vSpring Capitial as a top 100 Venture Entrepreneur. She was a 2008 finalist in the American Business Awards for Women and is a Utah Business 30 Women to Watch.

FamilyLink provides the platform for the family social experience. Family members can create family generated content, preserve interactions, add historical content and communicate across a number of mediums. FamilyLink's flagship application We're Related launched in 2007 and today has more than 50 million users making it a top five Facebook application and a two-year top ten Facebook application.

Corporate Office: 4778 N. 300 W. Suite 230 Provo, UT 84604

More than 20 million users use the product on a monthly basis. FamilyLink also leverages its content relationships to provide valuable historical family content. Families can search over 1.2 billion names to find, tag and integrate ancestors. To learn more about FamilyLink go to .

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