Thursday, January 06, 2011

MORE pitching to Bloggers

This is a follow-up to Tuesday's posting titled 15 rules for pitching... to Bloggers. That blog entry received a suprising number of private emails from fellow genea-bloggers who are glad I finally spoke out. We are frustrated by expectations from overly zealous marketing departments, even among some of the top genealogy websites and societies in the world.
Ol' Myrt here would like to share parts of an email sent to a particularly pushy (but legitimate) genealogy website a while back. I'll not mention the site specifically, because we're all trying our best. It just helps to clear the air once in a while.
  1. While it is my intention to cross-post many news items from genealogy entities on and off the web, it is physically impossible to honor every request.
  2. Some times Ol' Myrt elects not to cross-post something when other top genea-bloggers have done a fine job of getting an organization's message across.
  3. Some times, Ol' Myrt is  not available to cross-post on a schedule to an organization's personal liking. 
  4. Sometimes I mess up, and miss some important news, but please be considerate when making a second request.
  5. Regardless, my blog is just that -- my blog, meaning I determine what is posted.

    It is my DearREADERS I have in mind. I don't want to flood their RSS readers with information that is old or has already been told by the other top 5 genea-bloggers.

    My relationship with my readers is why my blog enjoys some measure of success, and I want to continue to focus on my DearREADERS rather than become a mere outlet for society and corporate marketing departments.
I realize that marketing people are hired to "sell" membership in a website, promote individual or society programs and advertise services. If that company or society fails, then that marketing person will be out of a job.
While I do appreciate that DearMYRTLE is on various "news outlet" distribution lists, it is YOU, my DearREADERS, that must come first! Well, actually, my grandchildren come first...  but I digress.

Happy family tree climbing!
Myrt      :)
Your friend in genealogy.

1 comment:

  1. Very good point. Thanks for your previous post also. Very perceptive and helpful.