Ancestry.com Teams Up with Actor Blair Underwood
to Support Big Brothers Big Sisters
Philadelphia, PA (February 24, 2012)
-- Ancestry.com, the world’s largest online family history resource,
has teamed up with one of its high-profile celebrity customers to
support a national non-profit organization that helps youth overcome
what are too often generational cycles of adversity.
Actor
Blair Underwood will appear in a commercial promoting Ancestry.com’s
support of Big Brothers Big Sisters, the nation’s largest mentoring
network, proven to help children overcome adversity to achieve in school
and succeed in life.
In
the commercial, scheduled to air February 24, Underwood says
discovering his family history on Ancestry.com gave him a greater
understanding of himself. He goes onto say that while it’s incredible
to know where you came from, it’s also important to know where you are
going.
“That’s
why I’m joining with Ancestry.com to support Big Brothers Big Sisters,
an organization that helps kids reach their full potential,” states
Underwood.
Big
Brothers Big Sisters provides one-to-one mentoring services to children
of single, low-income or incarcerated parents as well as sons and
daughters of military personnel or those who face other forms of
adversity. The new TV commercial airs February 24 on the heels of the
announcement of the Big Brothers Big Sisters 2011 Youth Outcomes Survey
Report, which shows statistically significant improvements for youth
throughout the first year of enrollment. The improvements are in three
areas – educational success, avoidance of risky behaviors and
socio-emotional competency, measures that researchers link to long-term
outcomes, such as high school graduation, avoidance of juvenile
delinquency, and college or job readiness.
Ancestry.com
has worked with Underwood on a network TV show that airs on Friday
nights. The company provided important family history research for the
show, including tracing the roots of the featured celebrities including
Underwood. Each episode takes one celebrity on an emotional, and often
times soul-searching journey to discover the lives of family members who
came before them.
Ancestry.com is donating 20 percent of proceeds of all new subscriptions donated through www.ancestry.com/donate
from February 24-29, 2012 to Big Brothers Big Sisters. Funding is used
by Big Brothers Big Sisters to carefully screen volunteer mentors and
match them with youth in long-term, staff monitored and supported
friendships.
To view the commercial and to support Big Brothers Big Sisters, visit www.ancestry.com/donate.
About Big Brothers Big Sisters
Big
Brothers Big Sisters, the nation’s largest donor and volunteer
supported mentoring network, holds itself accountable for children in
its program to achieve measurable outcomes, such as educational success;
avoidance risky behaviors; and higher aspirations, greater confidence
and better relationships. Partnering with parents/guardians, schools,
corporations and others in the community, Big Brothers Big Sisters
carefully pairs children (“Littles”) with screened volunteer mentors
(“Bigs”) and monitors and supports these one-to-one mentoring matches
throughout their course. The first-ever Big Brothers Big Sisters Youth
Outcomes Summary, released in 2012, substantiates that its mentoring
programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.
Big
Brothers Big Sisters provides children facing adversity, often those of
single or low-income households or families where a parent is
incarcerated or serving in the military, with strong and enduring,
professionally supported one-to-one mentoring relationships that change
their lives for the better, forever. This mission has been the
cornerstone of the organization’s 100-year history. With about 360
agencies across the country, Big Brothers Big Sisters serves nearly
630,000 children, volunteers and families. Learn how you can positively
impact a child’s life, donate or volunteer at BigBrothersBigSisters.org.
About Ancestry.com
Ancestry.com
Inc. (Nasdaq:ACOM) is the world's largest online family history
resource, with more than 1.7 million paying subscribers. More than 8
billion records have been added to the site in the past 15 years.
Ancestry users have created more than 31 million family trees containing
over 4 billion profiles. In addition to its flagship site www.ancestry.com,
Ancestry.com offers several localized Web sites designed to empower
people to discover, preserve and share their family history.
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