Genealogy societies must take a multifaceted approach to spreading the word about upcoming events. When it comes to Internet marketing you simply cannot afford to put all your eggs in one basket.
Eggs in one basket...by mcaldero©2007-2015 Used with permission.
CASE IN POINT
Yesterday and today, Ol' Myrt created "event" notices on Facebook providing the date, time and location of two upcoming study group sessions. Yup! With literally a billion people on Facebook, it seemed like a good idea. Wrong!
ITEM: Both events were created and posted in my DearMYRTLE Group on Facebook. As this first image (below) shows, we are approaching 2,677* members, so theoretically a post in this group should "invite" all members. Wrong again!
IMAGE: Note the event screen shot (below) indicates only 611 were actually invited. No amount of additional comments to the event post, refreshing the page, clicking to view, etc. appear to increase that number. That trick went out the window sometime since last fall. That's TERRIBLE if only 611 of 2,677 members get the message. The only solution is to "promote" my event post by paying a fee to Facebook. Not going to do that!
SO FACEBOOK GIVETH AND FACEBOOK TAKETH AWAY?
*Please note that this morning, Susan Peterson wrote "It looks like Facebook is sticking by its plan to remove personal profiles that don't bear a person's real name. In looking at my "lost friends" list in an IOS app, I see that everyone who had the word "Genealogy" in their profile name was removed as a friend. I spot checked a few and found the profiles were gone completely." Source: https://www.facebook.com/groups/socialmediagen/permalink/712554702192754/
Ol' Myrt here didn't see Susan's post, though I follow her closely and had been working Facebook for over an hour when fortunately +Cousin Russ spotted this and gave me the link. (sigh)
AND THE ANSWER IS...
- Quit putting all your eggs in one basket.
- Add multiple social media outlets to your Internet marketing mix.
Social media outlets have the potential to reach a broad audience, though we must be wary of putting all efforts into just the one Facebook basket.
Ol' Myrt here concentrates on:
Your friend in genealogy.
G+ DearMYRTLE Community
Second Life: Clarise Beaumont