This week's WACKY Wednesday will focus on Ancestry's stunning, though not unanticipated, announcement to discontinue selling Family Tree Maker desktop software effective 31 December 2015, with support through 1 Jan 2017. Aside from shock, let's talk strategies for dealing with the implications of this announcement. I believe Ol' Myrt and +Cousin Russ have a few great ideas up our sleeves.
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Second Life: Clarise Beaumont
Ancestry to Retire Family Tree Maker Software
By Kendall HuletAncestry is proud to have made a significant investment this year to bring valuable new content and records to the Ancestry site. In 2015, we’ve made 220 million searchable historical records from Mexico available, more than 170 million pages from the largest collection of U.S. will and probate records, among others. We’ve also introduced new features such as Ancestry Academy and major advancements for AncestryDNA.We remain dedicated to helping people gain new levels of understanding about their lives, and who and what led to them, harnessing the information found in family trees, historical records and genetics. As a company, we’re also continually evaluating ways to focus our efforts to provide the most impact and best product experience for our users through our core offerings.True to this focus, we’ve taken a hard look at the declining desktop software market and the impact this has on being able to continue to provide product enhancements and support that our users need. With that, we’ve made the tough decision to stop selling Family Tree Maker as of December 31, 2015.Our subscription business and website, on the other hand, continue to grow and we are doubling down our efforts to make that experience even better for our Ancestry community.Ancestry will continue to support current owners of Family Tree Maker through January 1, 2017. During this time, all features of the software, including TreeSync™, will continue to work, and Member Services will be available to assist with user questions. We will also address major software bugs that may occur, as well as compatibility updates.These changes are never easy, but by focusing our efforts, we can concentrate on continuing to build great products for our loyal Ancestry community.If you have inquiries regarding Family Tree Maker, please reach out to our Member Services team. We’ll also provide updates on our blog as needed leading up to January 1, 2017.
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